October 2009 Highlights:
- CarCostCanada.com new membership sales up 85% versus Oct/08
- Google AdWords and Toronto Star campaigns continue to drive success
- Highest traffic, sales, revenues and profits of any October in division's history
- Car companies recognizing quality of visitors and increase ad spend
MISSISSAUGA, ONTARIO-(Nov. 4, 2009) - Armada Data Corp. (TSX VENTURE:ARD) is pleased to announce the Company's flagship website CarCostCanada.com experienced the highest traffic, sales, revenue and profits of any October in the division's history.
An expanded Google AdWords campaign coupled with a more aggressive newspaper campaign in the Toronto Star continue to drive record traffic, sales and market share increases for CarCostCanada.com.
Armada has been steadily increasing the marketing of its new-car money-saving website, CarCostCanada.com, using Google and The Star throughout the year. The result has been an over 300% increase in traffic, accompanied by record results.
Despite the total new car market nationally in October recording only 121,500 sales (down 1.0%), traffic at CarCostCanada increased 304% to over 179,000 unique visitors in October versus 44,000 last year.
"We believe that CarCostCanada is now visited by more in-market new-car buyers than any other independent automotive website in Canada. National calendar year-to-date new car sales are down 13.2%, however CarCostCanada's membership sales are up over 46% and over the past three months sales are up over 84%." reports Mr. Paul Timoteo, President and CFO.
Major car companies including Toyota, General Motors, Ford, Chrysler, Subaru and Audi have recognized CarCostCanada's unique ability to attract a large number of serious in-market new car buyers. Advertisers can't afford to waste their marketing dollars anymore. At CarCostCanada they are able to target their marketing message at the exact moment that buyers are ready to make their buying decision.
October marks the second month of our second fiscal Quarter of 2009-2010 and the Company is looking forward to reporting full company results to its shareholders shortly.
About Armada Data Corp.
Armada Data Corp. is a profitable web-enabled Automobile Information Services Company providing accurate and real-time pricing data, to institutional and retail customers on a fee-for-service basis, through developing, owning and operating automotive related websites and providing information services to its clients.
Armada Data Corp shares are listed on the TSX Venture exchange under the trading Symbol ARD. Armada has 13,598,831 shares outstanding.
Investor Relations; please contact Mr. Richard Buzbuzian at Integrated Investor Relations Inc. Tel 647-501-3290 or email: RBuzbuzian@IntegratedIR.com
Public Relations; please contact Mr. Nelson Hudes at Hudes Communications International Tel 905-660-9155 or email: Nelson@HudesCommunications.com
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CONTACT INFORMATION:
Armada Data Corporation
Mr. Paul Timoteo
President & CFO
1-866-453-6995 ext 224
